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Research papers

Broadcast sponsorship: The viewers' views

Britain has had commercial TV for almost forty years. The âbargainâ with viewers - free TV for spot advertising - works well for Advertisers, and Research shows is very acceptable to viewers. Five years ago the commercial Broadcasters were...

Month

January

Year

1947

Month

April

Year

2024

You searched for: "*"

Research papers

Broadcast sponsorship: The viewers' views

Britain has had commercial TV for almost forty years. The âbargainâ with viewers - free TV for spot advertising - works well for Advertisers, and Research shows is very acceptable to viewers. Five years ago the commercial Broadcasters were...

Catalogue: Seminar 1995: Advertising, Sponsorship And Promotions

Author: Ivor Millman

June 15, 1995

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January

1947

April

2024

You searched for: "*"

Research papers

Broadcast sponsorship: The viewers' views

Britain has had commercial TV for almost forty years. The âbargainâ with viewers - free TV for spot advertising - works well for Advertisers, and Research shows is very acceptable to viewers. Five years ago the commercial Broadcasters were...

Catalogue: Seminar 1995: Advertising, Sponsorship And Promotions

Author: Ivor Millman

June 15, 1995

Citation

Britain has had commercial TV for almost forty years. The âbargainâ with viewers - free TV for spot advertising - works well for Advertisers, and Research shows is very acceptable to viewers. Five years ago the commercial Broadcasters were...